Balloon goes up on media group buying site LilBirdie

Lil Birdie founders Levy and Tannous

Media group buying site Lil Birdie has today launched its first offer – a deal for brands to sponsor hot air balloons.

The deal is with Picture This Ballooning which runs trips in Victoria, including over Melbourne.

The deal is priced at $9,950, which is a 50% discount on ratecard.

As Mumbrella reported in February, the founders of Lil Birdie say that their model is not based on offering distress media inventory.

The next offer – to launch later this week – will be for what Lil Birdie describes “a media option that’s available in shopping centres in key metro locations”.

Lil Birdie has been co-founded by former AdNews editor Samantha Tannous and Jonathan Levy, boss of brand experience monitoring agency Bravo.  

Levy said: “Like other group buying businesses, our deals will be offered online for a very limited time and often in limited quantities, so it will be first in best dressed.”

He added: “This is a unique way for businesses to trial different media ideas while reducing the risks involved with allocating often large sums to media.”