Balter releases new campaign ‘Happy Beerthdays’ to encourage mates buying beers

Queensland’s Balter Brewing Company has launched an integrated campaign, ‘Happy Beerthdays’ for its flagship beer, the XPA in conjunction with Deloitte Digital.

The campaign takes a tongue-in-cheek approach to celebrating every beer that mates buy each other, “because if you’re hanging out with your mates it’s a pretty bloody special day”.

Matt Lawson, chief creative officer at Deloitte Digital, said: “Every Balter XPA is a gift. The slabs are even pre-wrapped. In cardboard. And every catch-up with your mates, especially after last year, is a reason to celebrate. So, Happy Beerthdays, Australia.”