Bang replaces Scott Caulfield as MD following ‘misalignment’ with board over strategic direction

Digital creative agency Bang has shaken up its leadership team with Melanie Jeffress taking over as managing director with founder Martin Mason stepping into the chief marketing role with parent NextGen Group.

Melanie Jeffress has risen through ranks during a seven year career at Bang.

The reshuffle follows the departure of Scott Caulfield, who held both roles at the business, following disagreements over the direction of the business.

Mason told Mumbrella: “There was a misalignment on Bang’s strategic direction between Scott and the NEXTGEN Group board so a decision was made to part company.”