Bang PR wins Top Gear Festival

Bang PR has won the account for the Top Gear Festival in a competitive pitch.

The announcement: 

Following a five-way pitch, Bang PR, part of the M&C Saatchi Group, has been appointed as the consumer PR agency for Top Gear Festival Sydney in 2014.

Living up to its reputation, Top Gear Festival Sydney will return in 2014 with more power, speed and impressive stunts than ever before, with Bang at the helm of the Festival’s media relations and content amplification strategies to share all the highs and ‘ohs’ synonymous with the Top Gear brand.

Bang PR Managing Director, Narelle Craig said of the appointment: “We’re incredibly excited to be appointed as the public relations partner for Top Gear Festival
Sydney. The team at Brand Events Australia is once again putting together the most unbelievable festival, which makes it a PR’s dream.”

The inaugural Top Gear Festival Sydney in 2013 saw 40,000 motorsport fans make the pilgrimage to Sydney Motorsport Park to see their Top Gear heroes Jeremy Clarkson, James May and of
course, The Stig.

They were rewarded with world firsts when Red Bull Racing’s drivers Mark Webber, Jamie Whincup and Casey Stoner squared off in The Aussie Speed Showdown: F1 vs. V8 vs. Bike, the Car vs. Plane race, Komatsu Digger vs. V8 race, and Australian hurdler Michelle

Jenneke against Jeremy Clarkson in a Nissan GTR. It was an “anything with an engine” fuelled extravaganza and 2014 promises to be even bigger!

Top Gear Festival Sydney’s Event Director Chris Secker said Bang’s experience with V8 Supercars, motorsport and national event execution made them the perfect partner to squeeze every last bit of media potential out of the Festival.

“We want to do bigger and braver things to expand the event year on year while continuing to surprise and delight our loyal fans, by creating world firsts and pushing boundaries. Just as we do, Bang stood out from the rest, confirming they’re the right agency partner for us.

“We are confident that the experience, knowledge and passion that Bang has shown for the motorsport industry through their work with V8 Supercars will translate to the Top Gear Festival Sydney, and will help us move the event to new heights and expand our offering to attract new fans of the Festival.”

To keep up to date with all of the latest news and announcements go to topgearfestivalsydney.com.au or contact the team at Bang.

Source: Bang PR media release