Banjo unveils $2.5m campaign for Financial Planning Association

Banjo Advertising has launched a campaign for the Financial Planning Association to show how important it is to choose a professional financial planner.

http://youtu.be/1X6FcSr4J50

The campaign introduces the line, “Not all financial planners are the same”, and targets 35 to 64 year-old consumers with investible assets worth upwards of $150,000.

The campaign will run on free-to-air metropolitan, regional and national TV, pay TV, in mainstream and regional newspapers and online in September and October. It is supported by a six-month search campaign to drive activity to the FPA’s website.