Bankwest appoints WPP AUNZ as marketing and comms agency

November 29, 2017 12:00

Bankwest has appointed WPP AUNZ Group to handle its creative and communications account.

The bank will work with WPP agencies including Ikon Creative, Ogilvy Sydney, The Brand Agency, VML, PPR, PRISM, PLAY Events, Kantar and Hogarth.

Bankwest will continue to work with its current media agency, Ikon Communications, which is also part of the WPP holding group.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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4 COMMENTS

HJT 29 Nov 17

there will be more of this in future i would suggest.. becoming very hard for marketers to deal with competing interests of all agency partners.. better to go with one group

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Henry 29 Nov 17

Boom! Go Team WPP!

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Jon 30 Nov 17

How many WPP agencies does it take to fix a light bulb? Ikon Creative, Ogilvy Sydney, The Brand Agency, VML, PPR, PRISM, PLAY Events, Kantar and Hogarth.

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Laggards 2 Dec 17

So as the ‘horizontal’ team that started it all starts to unravel, Bankwest falls for the disintegrated cluster f*ck. Well played.

http://adage.com/article/agenc.....ln/311443/

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