Bankwest launches Royal Flying Doctor billboard campaign

Bankwest has built a new poster site in Perth in which a giant winged donation tin is wedged between two billboards to encourage motorists to donate to the Royal Flying Doctor Service.

Operations manager at oOh! Media John Purcell said: “Bankwest wanted to create an eye-catching image that not only reminded everyone of what they did, but got the message across about donating their support. What better way than featuring a giant donation winged tin in between the corner of the two billboards to grab the attention of the thousands of people passing the site every day”.

Credits:

Campaign: Royal Flying Doctor Donation Tin
Creative Agency: Host – Sydney
Media Agency: Ikon – Sydney
Client: Bankwest