Bankwest writes love letter to WA in latest brand campaign
Bankwest has launched a new brand campaign in celebration of its Western Australian roots, via its bespoke WPP creative agency, Union.
The new work leverages the bank’s 125-year history in the Western state, highlighting some of the ways Bankwest supports the people of WA, from scam education programs and assisting first home buyers, to lending a hand with community groups like Foodbank through giving colleagues two volunteering days per year and supporting Telethon for over 50 years.
