BaptistCare selects Zoo Republic to handle creative account

BaptistCare has appointed The Zoo Republic to its NSW and ACT creative account following a competitive four-month long pitch process.

The Zoo Republic’s pitch to BaptistCare put forward a unified brand story that brings to life BaptistCare’s position ‘Because We Care’ highlighting that as a for-purpose organisation they are committed to being brave and standing up for what is right for people. Considering all aspects of the organisation, The Zoo Republic explored a campaign that not only delivers a single brand voice, but also has the flexibility within the brand narrative to deliver across multiple portfolios from home care to retirement living.