Barangaroo appoints 15 agencies to roster, Publicis Mojo to handle creative
Central Barangaroo – artist’s impression
Barangaroo, the redevelopment zone located on the western edge of Sydney’s CBD, has completed its tender process, appointing 15 agencies to cover categories of creative engagement, design services, digital media services, public relations services, writing services and photography.
Publicis Mojo will be handling creative duties for Barangaroo, beating out Droga5, Leo Burnett, McCann World Group, Naked Communications and The One Centre Group for the appointment to the massive new development project in Sydney.
Really Useful Crew, Analog Folk and Soap Creative will handle digital, while design duties will be shared between Emery Studio, Maud and Garbett Design.
They forgot strategy, planning and buying from the extensive list. Oh well, start again.
Only 15 agencies???!!! Why stop there. Good luck with keeping the messaging consistent and the budgets on track
15 agencies to advertise 10 letters. Brilliant.
lol.
Barangaroo will need to engage a professional car herder to make sense of all those agencies.
My understanding is that Barangaroo is a series of buildings and projects. I suspect there will be an overall master plan and within that specific project based elements all with difference requirements, target market etc.
professional cat herder
now they need a marketing department of 50 to manage them all