Barry O’Brien launches full service media agency D212° with pledge to offer better service than ‘stretched’ competitors
One of medialand’s best known operators has returned to the industry with the launch today by Barry O’Brien of new full service media agency Department212°.
D212 founder Barry O’Brien
O’Brien co-founded Total Advertising in 1991. He then led the successful rebirth of Total as the Australian operation of Omnicom’s PHD Worldwide.
He stepped down as CEO of PHD early in 2012, but quickly made a dramatic return to medialand when he was brought into Network Ten as chief sales officer in a rescue mission in what proved to be the final weeks of James Warburton’s brief tenure running the network.
This is great news. I know some top talent that would work for Barry in a heartbeat!
Well done Barry. Look forward to meeting up for a coffee!
The legend returns.
Congratulations Barry ! I just know with your passion and fantastic relationships with clients your agency will be a great success.
Finally, a media planning and buying agency that is aligned to achieving advertisers business outcomes. Great news and well done. Love to hear more about how you’ll be making that work.
Would love to work at 212 – Barry, call me!