Barry’s Drinks appoints Media33 as new creative agency

Barry’s Drinks, part of the Alter Ego Drinks portfolio, has announced Media33 as its agency for strategic media planning and investment across traditional and digital platforms.

The independent agency will handle all aspects of planning, buying, and analytics for Barry’s Drinks.

Inspired by the bars in downtown Tokyo, Barry’s Drinks is owned by Australian sports stars Bailey Smith, Charlie Curnow, Nick and Josh Daicos, and Reece Walsh.

Barry’s Drinks co-owner Robbie D’Orazio expressed his enthusiasm about the new partnership.