Bashful takes 50% stake in TMC

November 16, 2020 5:13

Creative agency Bashful have acquired a 50% stake of Tailor Maid Communications. As part of the acquisition, Tailor Maid Communications has undergone a rebrand, and will be known as TMC going forward. The agencies have also secured the first joint client, Laser Clinics Australia.

The agencies will work with the beauty brand on retail, public relations, influencer management and social creative services.

Bashful CEO, Simon Bookallil, said: “We are very excited to team up with TMC. They will join Bashful and Smile under the Bashful Group banner providing a PR extension to both Bashful and Smile. We will then work together to offer full service to all of our clients.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.