Bashful unveils first work for Trade Secret

Robin Hicks

March 20, 2012 11:26

Trade Secret has launched a new series of ads and positioning for the first time since 2009 around its 60 per cent off designer brands offer.

The agency behind the ads was Bashful, which won the account after a four-way pitch.

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Robin Hicks

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5 COMMENTS

Adrian 20 Mar 12

Nice work.

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Mike Hunt 20 Mar 12

Eh… The dinner party one was alright, but nothing really leapt out at me from any of them.

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JD 20 Mar 12

I thought these could have been done a lot better… the talent was meh and the ads weren’t witty. Looks like a good agency idea dumbed down by the client to me.

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Anonymous 21 Mar 12

Would be much better if the person with the dirty secret blurted theirs out first then the TS person very awkwardly shared their more socially acceptable secret of saving with them.

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rob 21 Mar 12

@Anonymous i totally agree……after the banal secret is revealed of where you buy your cheap clothes the other party would not be inclined to reveal their big, dirty secret.

client may have had a hand in not playing second fiddle to the gag, or being “awkwardly shared”

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