Basil faulty
Dr Mumbo of course admires the newspaper industry’s determination to embrace sustainability – and be seen to be doing so.
But his horticulturally-minded informant points out that this particular piece of propaganda looks suspiciously like a basil plant, rather than a young tree that hopes one day to be newsprint.
Ugghh… They keep making the same mistakes thyme and thyme again.
Sage words Adam. Keep ’em cumin.
What sort of a dill would make this mistake?
anise spot Dr Mumbo
What a dill, seriously.
They’ll never achieve grapeness with this
Jeez, what a bunch of Dills…
I’m sorrel Adam started this. Cumin now people, let’s catnip this one in the bud.
Sure it was the wrong plant, but you know what they mint.
oregano the difference between that basil and a young seedling…
Which media outlet mustard the troops to generate this industry campaign?
Still, I’m glad to see people having fun with it. There’s nothing worse than launching your ad to a chilli reception.
I thought after 10 comments there’d be at least one pun that would make me laugh. Unfortunately no pun in ten did.
Blue, I think I was parsley resonsible as well.
Don’t be too chard on yourself, Al. Lettuce all bear the cress for this one.
Thanks Blue. We should all curry the burden.
As for Mandi, let’s not let herbaceous for having a bit of pun fun.
It’s snow peas of cake cumin up with these.
weed ’em and reap!
Mandi – very punny…
and I was like it’s all been done before, but then I was like hey pesto..
this is basilgate. someone should be sacked. except the really really ridiculously good looking one
Leaves them alone. This is a budding idea and they are bound to unearth a few problems first try.
Plant
Bad punts.
i’ve bean missing…what have i missed
Well, this has certainly garnered some attention on Mumbrella, one has to wonder if this could be intentional, so the ad – is it a plant?
If it’s not a herb punnets a gardening one.
Champagne comedy folks, bravo!
Give copywriters half a sniff and this is what we get. I was just pining for a good pun and now they’ve got the wood on me.
@ Mumbrella
“But his horticulturally-minded informant points out” Did you mean “this”?
I’m glad you twigged to the mistake of this seedy story and then went out on a limb to print it. it’s good to see the publication branch out into some new topics and really get to the root of a story to spice things up a little. Even this trunk-ated version shows they’re barking up the wrong tree and have lent ill to their readers. Anyway, I think we all should take a bough for having our fingers on the pulse and chipping in our kernels of opinion.
These comments make me realise why so much of our ads read like shit.
I really dig this ad, man.