Basketball player Andrew Bogut joins sports marketing firm

L-R: Bruce Kaider, Shaun Higgins, Andrew Bogut, Warren Tredrea, Peter Moylan

Sports management agency One Management Group & Consulting (OMGC) has announced basketballer Andrew Bogut as a company director as it launches a strategy division with a focus on sponsorship and sports marketing.

Bogut, an NBA player and Australian representative player heads the company with Bruce Kaider, managing director.

Kaider said of the marketing opportunities for brands: “There’s two streams: talent management – we’re interested in talking with brands from a straight endorsement perspective.  We’re also looking at how talent can involve brands in the new media space.”