Bastion acquires NZ agency Shine, in bid to create ‘new world agency’

New Zealand creative and digital agency, Shine, has been acquired by independent group Bastion, and rebranded as Bastion Shine, taking the group’s total staff to over 300, in what the agency claims to now be “Australasia’s largest-ever independent communications agency”.

Global CEO of Bastion, Jack Watts said that the operation of the agency won’t change, following Bastion’s “independent at scale” model, helping “great independent leaders make their business even better through delivering scale, and a breadth of expertise”.

“Simon and the executive team at Bastion Shine are still shareholders in the business and will continue to grow the business as they have done for the past 16 years.”