Bastion Collective snaps up two US agencies, promotes Jack Watts to global CEO

September 8, 2020 8:59

Independent Australian agency Bastion Collective has grown during COVID-19 by acquiring two US agencies to expand its operations in the region.

Digital transformation and eCommerce agency, Cyndica Labs will merge into Bastion’s US digital agency, Bastion Rare, while social media and performance agency, Huntington Pacific Media, will merge into Bastion’s US PR and social agency, Bastion Elevate.

Bastion Collective has acquired two agencies in the US

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.

Topics

Bastion Collective Bastion DB5 Bastion Elevate Bastion Rare Cyndica Labs Dax Cornelius Fergus Watts Huntington Pacific Media Jack Watts

2 COMMENTS

Well done. 8 Sep 20

Always great to see an independent Australian business spreading their wings.
Good luck to all at Bastion.

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Self-promotion 8 Sep 20

Wasn’t Watts already CEO? Does this mean he promoted himself to his new ‘global’ role? Either way, congratulations are due I’m sure.

As the article notes, that is indeed “a significant collection of agencies in Australia” to run, especially when “Watts claims Bastion Collective is the largest independent communications agency in Australia.” I count at least 10 agencies here. That’s around 20 people per agency if the “over 200 staff” number is to be believed.

Running that many micro-agencies would harder than herding cats!

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