Bastion Effect hires Shirley Tat as group business director and promotes Roxanne Millar to national general manager

Bastion Collective’s PR agency, Bastion Effect, has hired Shirley Tat as group business director and promoted Roxanne Millar to national general manager.

Tat joins from Coca-Cola South Pacific where she spent 18 months as business director, social. She has previously worked at One Green Bean as business director of digital.

Shirley Tat has joined Bastion Effect from Coca-Cola South Pacific

In her new role, Tat will be responsible for increasing the agency’s presence in Sydney and its social media service offering. She will be working with the Sydney newly promoted head of Sydney, Broc Munro.