Battle of the Media: Rounds 3 & 4 Newspapers and Magazines win
The supposedly dying mediums of newspapers and magazines won out against TV and radio in the third and fourth rounds of the Battle of the Media at Mumbrella360.
Mark Hollands, CEO of the Newspaper Works delivered the line of the battle telling an audience of more than 600 marketing professionals: “My wife has been having sex while reading the newspaper for years.”
The comment was made in response to a comment from rival Brendan “Jonesy” Jones of the WSFM breakfast show who said you can’t have sex while reading a newspaper.
Jonesy demonstrated the usefulness of newspapers in an audio presentation showing how people trying to read a newspaper while using power tools at work get injured. He also extolled the virtues of newspapers by wearing one as a hat.
Kendall did a thorough job demonstrating that magazines incorporate: reach, research, relevance, reputation, relationship and results.
Magazines have now also fought off Newspapers to go through to the Final tonight!