Bauer Media consolidates automotive content under one roof with launch of WhichCar Network

Zoe Samios

June 8, 2018 5:01

Bauer Media is consolidating the content from automotive sites Wheels, Motor, 4X4 Australia, Unique Cars and Street Machine into one hub, the WhichCar Network.

The new website will seek to serve new car buyers’ needs as well as car enthusiasts, by housing content such as news, reviews, advice and video content, from the various titles.

The network includes Bauer Media’s Wheels, Motor, 4×4 Australia, Unique Cars and Street Machine brands

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics

4X4 Australia Bauer Media Ged Bulmer Matt Rice Motor Street Machine Terry Williams-King Unique Cars WhichCar Network

1 COMMENTS

Zara 12 Jun 18

This is the exact same strategy that Bauer did with the Now To Love network, I was under impression that by implementing this strategy, this will dilute the brands which are known to the general public for ages.

Perhaps there’s a vision that I’ll need to see in the future, but again, I’m unsure if this was a wise move by the publisher.

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