Bauer Media looks to trademark the word ‘Glossy’
Magazine publishing giant Bauer Media has applied to trade mark the word ‘Glossy’ for print publications and online publications as well as competitions, TV and radio shows.
Bauer Media Group, which publishes ‘glossy’ magazine titles such as Elle, Cosmopolitan and the Australian Women’s Weekly, has previously applied to trade mark the word for ‘judging cars’, ‘staplers’ and ‘staple removers’, but this is the first time it has sought to hold rights to the word for use in a print or online titles.
The publisher signalled plans to launch new magazine titles and a premium women’s network last week, with CEO Matthew Stanton saying they would be local creations rather than titles based on any of Bauer’s international franchises.
Trade Mark Watch reports the application lodged on May 1 seeks to use ‘Glossy’ in two classifications covering both print and online, and is currently under examination with the status ‘indexing approved’.
That’s stupid, glossy is a description of the paper which most magazine publishers use, not a type of magazine. I’m sure several entities will oppose the trademark application.
Was this story meant to run on April 1st? Seriously!!!! Why??? Not knocking Mumbrella, you guys are great. Just amazes me that someone actually spoke about this in a manage meeting. Delivered the concept without laughing and got other people in the room to agree with it! GENIUS!!!!
Canon, Kodak, HP and the other manufacturers of photo paper would be interested to hear this…
Have they gone completely mad?
I’m with Amazed
Surprised they didn’t go for Matte™ as well. Maybe THAT just seemed like taking the piss?