Bauer Media launches marketing and sales service for SMEs
Publishing group Bauer Media has announced the launch of another income stream. The company will now offer small and mid-sized enterprises (SMEs) a marketing communication and lead generation service.
Bauer will offer the services via a portal which will enable tracking, control and performance analysis.
The company is targeting the European €50 billion digital advertising industry with the move, partnering with Poland-based SEO company Sunrise System.