Bauer Media and ‘lo carb’ protein bars tell women to feel less guilty

Australian women should have at least one #guiltlessmoment per day, according to Aussie Bodies’ ‘Lo Carb Whip’d’ protein bars, in a campaign created by Bauer Media.

The campaign emerged from research which found one in four women feel guilty after eating chocolate, and women generally feel guilty five times a day. As a result, the protein bars are promoted as: “Low on sugar. Low on carbs. Low on guilt.”