Bauer Media partners with Chicane Marketing to launch sample box The Edit for fashion mags

Bauer Media has partnered with sampling agency Chicane Marketing to launch five sample boxes curated by its young women and fashion magazines Harper’s Bazaar, Cleo, Cosmopolitan, Dolly and Elle.

Called The Edit, the sample boxes will feature a selection of on-trend products, hand-picked each quarter to reflect the “essence” of each magazine brand.

The launch of the sample boxes comes a year after rival publisher Pacific Magazines launched The Parcel for its fashion magazine Marie Claire.

Simon Davies, Bauer Media’s director of media solutions, said in a statement: “We value the tangible impact of sampling and have already had great success with clients investing in our existing sampling opportunities such as our Royal Show showbags, which reach over 100,000 reader’s nation-wide each year. This is a great addition to our sales portfolio and another exciting way for our commercial partners to connect their product with Australian women.”