Bauer Media research suggest female consumers are looking to ‘reinvent’ themselves after the pandemic

The thoughts, aspirations and struggles of women during the COVID-19 lockdown have been explored in a new piece of research from Bauer Media.

The announcement:

The impact of COVID-19 is driving women to consider reinventing their careers as four in ten (44%) say they are concerned about the future for women in Australia after the global pandemic comes to an end, Bauer Media’s latest consumer sentiment survey has revealed.

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