Bauer Media sells motorcycle titles to Citrus Media and Motoring Media Network
Bauer Media has sold three of its motorcycle titles to boutique publisher Citrus Media.
Australian Motorcycle News, Australasian Dirt Bike and Motorcycle Trader have all been sold to Citrus, which has picked the titles up as part of a joint-venture with motoring content and communications agency Motoring Media Network.
MWN is run by former Bauer Media executives Matthew O’Malley, along with Jesse Taylor. It publishes performance car magazine Evo.
It is understood the staff for the three titles will continue to be based in Melbourne. Citrus Media is currently based in Sydney.
Is this a case of Citrus buying a Bauer lemon?