Bauer Media to close Grazia, citing ‘market dynamics’
Hours after refusing to comment on speculation that it was closing Grazia magazine, Bauer Media has announced that it is to shut the title, with the final edition hitting the newsstand the week after next. The company blamed “market dynamics”.
The announcement:
Bauer Media and the Mondadori Group, partners in the Australian edition of Grazia, have decided to cease publishing the magazine, with the last issue to be on sale on February 25, 2013.
Grazia launched in Australia in July, 2008 and currently attracts 197,000 readers weekly, reflecting the editorial team’s consistent delivery of a quality and compelling magazine.
Very disappointed. Loved Grazia and even shelled out coin to buy it (which says a lot for a 20 year media veteran who somehow never got on the comps list ;))