Bauer Media to launch influencer network and new Women’s Weekly Food website
Bauer Media is launching its own influencer network, The Associates, as well as a food website for The Australian Women’s Weekly.
Jane Waterhouse, general manager at Bauer Media’s Story 54, told the audience at Mumbrella360 that all Bauer titles were on board with the new influencer network.
Nicole Byers, Jane Waterhouse and Paul Gardiner making the announcements at Mumbrella360
Welcome to 2005 everybody.
beat me to it
Whoops. HK’s already starting to walk away from commercial influencers.
Just from this article I can picture what I’m going to see if I lift the hood.
Well done Bauer! Always on the cutting edge of 6 years ago.
Didn’t Bauer have another initiative similar to this a while ago? Not sure why it hasn’t been utilised?
It was even published on here: https://staging.mumbrella.com.au/bauer-medias-beauty-directory-launches-influencer-network-381908
Maybe it just hasn’t been streamlined yet nor seamlessly integrated with all of Bauer’s other legacy initiatives and “great content”?
I was hoping the publisher took stock at what materials they currently do have and utilise that, rather than start a whole new project and throwing money at it hoping it’ll work.
U k hun?
Yes, I’m fine.
The more important question is, are you ok Influencer?
With Bauer deciding to pull out of AMAA’s audited circulation measurement, it’s no wonder the murky world of “Influencer” Marketing looks so appealing..