Gourmet Traveller editor says pop-up restaurant not just a money making exercise

Loucas

Bauer Media food and travel magazine Gourmet Traveller is set to return to Victoria’s Mornington Peninsula next month with its pop-up restaurant, with editor Anthea Loucas telling Mumbrella events such as this are not just money making exercises but about engaging with readers.

“The pop-up restaurant and the food truck we did last year, they weren’t money making exercises. They’re much more than that. They’re great opportunities to engage with our readers in a fun way,” she said.

“It’s fair to say that advertisers are looking for interesting propositions, they’re not interested in just buying a single page ad. They want some engagement and it’s part of it but you have to be clever, you have to take ideas to your clients that are exciting and fresh.