Bauer launches new offering Reinvention targeting 45+ women
Bauer Xcel Media’s Now To Love network has launched Reinvention, a new section of its Now To Love site, aimed at women aged 45 and older.
The site will aggregate content from Bauer’s Australian Women’s Weekly, Good Health magazine and Yours magazine.
Reinvention follows on from the launch of Now To Love last month as the final site in Bauer Xcel’s To Love Network.
verb (used with object)
1. to invent again or anew, especially without knowing that the invention already exists.
Need I say more…
LOL. Keep trying. If that’s what you’re doing.
The only way that heading makes sense, is if you remove the ‘+’ symbol, cause I think that’s the potential size of the audience.
Can Bauer be anymore tragic?
I’ve done some audience modelling.
I think they are being conservative with their audience potential. I think they may even hit 60!
I’ve already got “my own private Google”. It’s called Google.