Bauer says subscriptions to its magazines have surged by over 60%
Bauer Media may be under financial pressure as COVID-19 causes the advertising market to plummet, but the publisher says consumer engagement is surging.
The publisher, behind the likes of The Australian Women’s Weekly, Take 5 and Country Style – and now former Pacific Magazines titles including Marie Claire, New Idea and Who – said subscription sales have surged over 60% in the past month. The Australian Women’s Weekly, it said, was a particular standout, with a subscription increase of 97% compared to the previous month.
Bauer Media’s suite of brands
Woman’s Day is up 81% compared to last month, Take 5 by 87%, and Country Style by 77%.
60% of f*ck all.
This falls under “Things that didn’t happen”
How in the hell are skeleton staff meant to keep this up? Making a song and dance about this is ridiculous when Bauer has just destroyed careers and publishing in Australia. And insulting.
Any data provided to prove these statements? Would love to see what last month was, not hard to have a big increase from a tiny base