Bauer Xcel Media takes global approach to food media with expansion of RecipesPlus network

Bauer Xcel Media is expanding its international digital food network RecipesPlus following the launch of online food hub Foodtolove.com.au locally and the launch of RecipesPlus in the UK and USA.

The RecipesPlus network offers a global approach to content and strategy, with the hub handpicking content from several countries where the publisher has a food heritage.

It aims to bring users the best recipes complemented with a tailored editorial offering.

Commenting on Food to Love and the broader RecipesPlus strategy, Bauer Xcel Media Australia managing director Carl Hammerschmidt, said: “The launch of Foodtolove.com.au has enabled our business to reinforce its strength within the food media segment, allowing us to take the conversation with consumers from weekly to minutes.