Bayer Consumer Health appoints Dec PR to deliver range of campaigns

Dec PR has been appointed by Bayer Consumer Health Australia to deliver a range of PR campaigns for its brand portfolio.

The independent public relations agency has already begun work for a product launch campaign for a Bepanthen Tattoo product, as well as a campaign for women’s health brand, Canesten.

Marketing manager for Derm & Pain portfolio at Bayer Consumer Health Australia, Matteo Piovan said: “We were impressed with DEC PR’s ability to deliver impact against campaign objectives while ensuring all stakeholders – from consumers, to retail partners and healthcare KOLs – are brought along on the journey”.