BBC boosts Australian programmatic credentials with new appointment

February 6, 2017 8:00

Britain’s BBC is aiming to get more Australian advertisers to buy into its programmatic offer with the appointment of a programmatic account manager for the first time.

Luke Fox will work on BBC’s growing programmatic offer.

Luke Fox, a former digital specialist with Carat and Amnet, will be charged with integrating advertisers into BBC’s properties using its programmatic platforms.

Jamie Chambers, regional director ANZ for BBC advertising, said the appointment would enable the BBC to work more closely with advertisers.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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