BBC Breakfast calls out Nine’s Today Show for copycat ad

Josie Tutty

January 20, 2018 12:29

The BBC has called out Nine on Twitter for the strong resemblance between a new Today Show promo and one created by the UK broadcaster in 2016.

A video posted to the BBC Breakfast Twitter page notes several similarities between the two ads.

? We thought this looked familiar!!! ?? pic.twitter.com/tiZuDaCQVE

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Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

Topics

BBC BBC Breakfast Nine The Today Show

2 COMMENTS

Ann 20 Jan 18

Easy to get caught these days on the other side of the World!

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OZwords 23 Jan 18

There’s not much that hasn’t been pinched from OS in Oz TV. Reality, quiz, pseudo docs shows; even the brekkie bull****. It’s even been thus. We are we surprised? Great to see the Beeb sticking the knife in about plagiarism.

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