BBC News is the No.1 international online news brand in Australia: Ipsos

Andrew Banks

June 28, 2022 1:13

Newly released data from Ipsos has revealed that BBC News is the #1 international online news brand accessed daily in Australia¹. BBC News is also the #1 international online news brand in Australia among digital natives², Ipsos reported.

The research also showed the outstanding performance for BBC News among leaders in business and finance as the #1 international online news brand accessed daily in Australia among:

High Income Earners³
Business Decision Makers⁴
Finance Decision Makers⁵
Business Opinion Leaders⁶
High Net Worth Individuals⁷

Meanwhile the BBC performed highly among those interested in both travel and sustainability being announced as the #1 international online news brand among first class flyers⁸, high spenders on international leisure trips⁹ and sustainability and environmental enthusiasts¹⁰.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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