BBC research shows 45% of Australians trust brands associated with platforms they respect

Research commissioned by BBC StoryWorks claims 40% of Australians believe a brand is positively or negatively affected by the platforms it appears on.

BBC’s branded content production arm has released the findings of a study into brand reputation which highlights the importance for marketers to find the right match between branded content and platform.

According to the research, 45% of Australians believe that if they see a brand on a trusted platform they will also trust the brand, while 35% believe that if it appears on a media brand they like they will automatically feel the brand is a good fit for them.