BBC launch new content marketing agency locally called BBC StoryWorks

Li

BBC Worldwide has announced its new content marketing agency BBC StoryWorks, appointing sales and marketing coordinator Jelena Li as content solutions manager ANZ who will be responsible for implementing the content proposition locally.

The new BBC StoryWorks team, which sits within BBC Advertising, will span the globe “offering clients solutions built on compelling narratives that will engage audiences”, according to the statement.

Li joined BBC Worldwide in June last year and previously worked for Australian Radio Network in Brisbane as the advertising sales coordinator. She has also worked for both Beltz Publishing and Peter Myer Publishing.