BBC Worldwide Australia appoints Helen Pendlebury

BBC Worldwide Australia has appointed Helen Pendlebury as head of commercial, entertainment and children’s brands.

The announcement:

BBC Worldwide Australia has appointed Helen Pendlebury in the new role of Head of Commercial, Entertainment & Children’s Brands.

In this newly created role, Pendlebury will be responsible for the business development around some of BBC Worldwide’s biggest global brands, including Doctor Who and Dancing with the Stars as well as a range of children’s properties such as Charlie and Lola. Pendlebury will take up her new position in May and report directly to Amanda McGregor, Director of Brands, Consumer and New Ventures.