F.Y.I.

BBC Worldwide secures Audi as launch sponsor for new channel

July 21, 2014 9:21

BBC Worldwide has signed a deal with Audi to become launch sponsor of the new BBC First Foxtel channel, giving the car brand exclusive sponsorship of Sunday, Monday and Thursday nights.

The release:

BBC Worldwide has signed a multi-screen deal with Audi, who will be the official launch partner for premium drama channel BBC First.

The six month partnership will give Audi a prominent presence on screen and online from BBC First’s launch night on Sunday 3 August, bringing the two brands seamlessly together on screen.

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