BBC Global News withdraws from Nielsen and calls on IAB to look past big members’ interests
BBC Global News has joined Fairfax in dropping out of Nielsen’s digital ratings services with local executives calling on the IAB to widen its focus and look beyond the interests of its largest members.
The BBC, along with Fairfax and Seven, were notable exclusions from the new ratings survey released on Friday, following the global service’s decision not to participate in the revamped scheme.
Alistair McEwan, BBC Global News’ senior vice president of commercial development for Asia & ANZ
The thing people forget about Nielsen is the confidence you get from logging in and seeing what looks like Excel in 1989.
Another publisher not willing to be independently measured or collaborate with the industry complains about their profile.
I thought DCR was in market to help the little guys.
I would love to hear more about this audit. Who does it? And whats their process?
Agreed! And why is it built on Flash….???