BCF launches summer campaign via recently-appointed 72andSunny

December 6, 2023 8:42

72andSunny has launched its first work for outdoor retailer BCF, after winning its creative account in September.

The new campaign extends the brand’s ‘BCFing Fun’ tagline, and introduces ‘That BCFing Feelin’!’, encouraging Aussies to enjoy the outdoors no matter their experience.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.