BCM Group appointed as creative agency for Brighter Super

July 7, 2022 9:01

Independent creative and media agency BCM Group has been appointed Creative Agency for the joining of LGIAsuper, Energy Super and Suncorp Super, creating new member-owned brand, Brighter Super.

The agency was tasked to create a distinctive and relevant brand identity and positioning that will become home to more than 260,000 members and manage approximately $31 billion. The new look Brighter Super branding will be rolled out in stages, with LGIAsuper the first to have transitioned as of July, to be followed by Energy Super and Suncorp Super.

As each brand and its customers are integrated into the new fund, the new identity will come to life in all member communications, owned digital assets and an internal and external launch campaign.

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Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

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