BCM wins TransLink

Public transport network TransLink Transit Authority has appointed advertising agency BCM.   

The announcement:

TransLink Transit Authority has appointed BCM after a competitive pitch involving three agencies.

TransLink looks after one of the largest integrated public transport networks in the world, co-ordinating and delivering bus, train and ferry public transport services, as well as customer information, ticketing and infrastructure across South East Queensland (SEQ). Approximately 1 million people (over the age of 16) use public transport in SEQ, consisting of 180 million trips in 2009/10.