Be.interactive and Channel V launch new campaign
Be.interactive and Channel V have created a new ‘world cup of music’ campaign. The announcement:
Channel [V] and Be.interactive are breaking new ground with ‘Channel [V]’s World Cup of Music’ promotion, offering viewers something different throughout June to tune into and exercise their competitive streak. Viewers can go online, select Group A or Group B and play an Air Hockey game for their favourite artist to win and go through to the next round of the competition. Viewers can also challenge their friends by posting their score on Facebook and encouraging them to play the Air Hockey game and beat their score.
Every day during June, viewers have the chance to play and win instantly, plus they are entered into the major draw to win a Toshiba Regza 46” LCD screen, Harmony One Universal Remote Control and $200 cash!
Channel [V] is the leading music channel for youth, giving their audience the power to tune into their style of music and access exclusive local productions. Channel [V] brings its viewers more music television for youth than anywhere else. With their fingers on the pulse, presenters bring the latest news through their passion for all things music.
Lara Thom, I wonder if she is related to Stuart Thom who is Be’s CTO? A bit of a family affair?
“Every day during June”
interesting they are PRing it on June 22 when the month is pretty much over.
“Breaking new ground” – c’mon let’s not go overboard.