Be Interactive MD Lara Thom launches Conceive

Lara Thom, who left the helm of Be Interactive two months ago, has launched a branded content company called Conceive.

The new venture, which starts life with four staff, will develop brand extensions in TV, digital and retail.

Thom told Mumbrella: “I want to commit more time to the right side of my brain. I’ve been running an agency of 100+ people for a while. I want to return to creative pursuits, which is how I started my career.”

“I’ve built Be Interactive up, and the business has been sold at a great price. Now Salmat will take it to new heights,” she said.