Beam Suntory appoints Saatchi & Saatchi to handle Jim Beam creative

Beam Suntory has appointed Saatchi & Saatchi as its local agency of record for Jim Beam, Mumbrella can reveal.

Jim Beam’s creative account was previously held by Sydney independent agency The Works until November last year, with the decision to split ending a 14 year partnership between the agency and Beam Suntory.