Bean counters targeted by AWARD to encourage more agencies to enter

AWARD is targeting finance directors to encourage more agencies to enter this year.

The organisation is sending a book entitled Pencils Equal Profits to CFOs around the region to persuade them to loosen their purse strings.

The 2012 AWARD Awards are open for entries till Friday, 2 November.

A press release from AWARD reads: “In these fiscally responsible times, it’s clear that when it comes to entering awards, the key decision makers are no longer the Creatives. There’s another far more influential gatekeeper, a true fate-maker in the Award process.