Beauty and the Geek to air with Aldi, Fantastic and KFC integrations

July 8, 2021 1:45

Aldi, Fantastic Furniture and KFC have been confirmed as the the major sponsors for Nine’s reboot of Beauty and the Geek. The show previously aired on the Seven Network, for six season, culminating in 2014.

Hosted by Sophie Monk, Beauty and the Geek premieres this Sunday, 11 July on Channel Nine and 9Now as ten ‘beauties’ and ten ‘geeks’ work through a series of real-life challenges in the search for a romantic spark or lifelong friendship.

Complementing the reality TV show will be bespoke in-show branding for the major sponsors.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.